Public Relations : Strategies and Tactics download book

Public Relations : Strategies and Tactics download book

Public Relations : Strategies and Tactics.cGlen T. Cameron

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Author: Glen T. Cameron
Number of Pages: 624 pages
Published Date: 19 Jan 2011
Publisher: Pearson Education (US)
Publication Country: Old Tappan, United States
Language: English
ISBN: 9780205770885
File size: 23 Mb
Download Link: Public Relations Strategies and Tactics
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Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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